The Credible Sale
10/06/13 22:14

Why bother focusing your energies on finding brand new opportunities at all?Quality and client satisfaction are at the heart of any successful business, and if you get it right, the rest will fall into place.

 

Happy clients who you enjoy spending time with will want you to be successful. They will want to:

  • Speak on podiums on your behalf
  • Provide great anecdotes for your website
  • Reference you to their own network
  • Give you a case study

The best and most successful opportunities come from a referral, so don’t put this effort to the bottom of your marketing mix.

 

Your customers are your most effective and influential marketing ingredient, and will open doors you didn’t even know were there. Channelled in the right way, you’ll be pleasantly surprised what a large sales team you had. The key is to make it easy for them to do it!

 

To find out how to build an effective referral programme, contact us.

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